Role:
UI/UX Designer
Team:
1 Project Manager, 2 Designers, 4 Developers
Timeframe:
6 Weeks
________ CLIENT DETAILS

Understanding the company

About
StarTree provides a series of products that transforms clients’ data into real-time analytics allowing clients to make informed decisions. Real-time analytics refers to the process of collecting, processing, and analyzing data as it is generated or received, enabling immediate insights and decision-making. This approach allows organizations to gain actionable information from data streams in near-instant time, facilitating rapid responses and informed choices.
Design Challenge
StarTree tasked our team to build an additional service that facilitates their clients to monitor and analyze their data in a new way. The resulting system, called Smart Trigger, needed to monitor large-scale databases, alert users of changes with low latency, and be accessible to non-technical users. If successful, Smart Trigger would then become highly efficient and cost saving for StarTree's users.
________ RECIEVED DATA

Target audience

The StarTree team had already began researching their users to validate their product. They shared who the primary, secondary, and end users of the product would be.  
Primary Users
Secondary Users
End Users
________ COMPETITIVE ANALYSIS

Understanding the competition

Scale with confidence
RockSet offers a real-time indexing database optimized for low-latency queries and interactive analytics
Hardware efficient
A columnar database management system designed for high-performance analytics and data warehousing.
Complements what you have
implyDocs provides a comprehensive documentation platform for data integration and event-based analytics.
Takeaway
Real-time analytic companies provide a powerful tool that showcases analytics in real-time, enabling timely insights. Alerts serve as faster and more user-friendly methods of notifying people about critical events or changes in data. Furthermore, the user-friendly dashboards implemented by these companies eliminate the need for users to learn complex query-writing techniques, allowing them to access and interpret data visualizations that drive actionable outcomes easily.
________ HOW MIGHT WE

Turning insights into opportunities

The whole team worked together to develop How Might We statements to categorize and prioritize the main themes we wanted to ensure were part of our design and development process. We needed to be mindful of using non-jargon terms to avoid confusing the user and ensure that Call-to-Action buttons are apparent.
________ WIREFRAMES

Sketching different dashboards

________ USER FLOW

Low fidelity interactions

Login/ Sign up User Flow
Create Alert User Flow
Edit Alert User Flow
View All Alerts User Flow
________ DESIGN COMPONENTS

Utilizing StarTree's current design system

We were required to use StarTree's design system to ensure consistency and coherence in the user experience by adhering to the established design principles, and guidelines. It fosters a strong brand identity and enhances the user's interaction with the website, as they encounter a familiar and intuitive interface across the different pages. While it imposed certain constraints, the use of a company's design system ultimately results in a polished, professional, and user-centric website that aligns seamlessly with the organization's overall branding and objectives.
________ HIGH FIDELITY DESIGNS

The final design

LANDING PAGE

Unlocking Data Insights

With lightning-fast, low-latency capabilities, Smart Trigger keeps a vigilant eye on your vast databases, instantly alerting you to any changes within the data, ensuring you're always one step ahead. What sets Smart Trigger apart is its accessibility, designed for non-technical users, making data monitoring hassle-free and intuitive. Say goodbye to complex setups and hello to effortless, real-time data with Smart Trigger

Create New Alert

Users configure alerts with name, description, frequency, Smart/Rule-Based choice, customize messages, recipients, and group organization.

Edit Alert

With Edit Alert, users can effortlessly modify their alerts without the need to create new ones, providing a hassle-free editing experience.

Active Alerts

Effortlessly manage all your alerts in one place, with the option to create, duplicate, edit, and delete as needed.

Individual Alert

Simply click on the alert to view and edit its details, then save your changes when you're finished.
________ CONCLUSION

Reflection

What I would do differently
A key change I would make early on is to request access to their research regarding the necessity of this product. Although the StarTree team provided a rationale for its need, understanding the underlying methodology would have enabled our team to allocate efforts more strategically. Additionally, early on, I would have sought permission to engage with and gather insights from potential end-users of the product. While we were informed that the primary tester was the individual who initially introduced the project to my team, soliciting feedback from a broader user base would have provided more comprehensive validation of the design, mitigating reliance on a single perspective.
What we did well
Our strengths included a proactive approach to seeking clarity through extensive questioning and clarifications when facing uncertainty about the product. Moreover, our weekly team meetings every Tuesday were a notable success, offering a time to collectively address goals, tasks, challenges, and gauge our progress. This practice promoted transparency and ensured that every team member's voice was heard. Additionally, as students during the project, these meetings facilitated discussions on when extra support might be required due to academic commitments such as midterms, projects, homework, and finals, reinforcing our capacity to assist one another effectively.
The future of the project
The project has been handed off to StarTree, and we look forward to their internal testing and iterative adjustments. Our aim is for them to thoroughly validate the feature before extending it to their customers.